Psychology professor Jordan Peterson first gained attention in 2016 when he protested a Canadian government bill protecting gender identity, claiming it violated free speech by adopting radical left-wing ideology, per Vox. He's since expanded his interests and managed to write two best-selling self-help books, "12 Rules For Life," and "Beyond Order,", which turned him into a global intellectual celebrity.  That status vaulted him into high demand on the lecture and talk show circuits, where he's presented his contrarian views on such topics as feminism, the transgender community, and cancel culture.

All of which made Peterson an ideal guest for Joe Rogan, who's hosted the abrasive personality several times. One "JRE" appearance in January 2022, saw Peterson sharing a story about his son being dressed as a fairy princess by his older daughter and her friends — something that didn't sit well with him. After Rogan shared a similar experience to being dressed in feminine regalia by his daughters, he probed Peterson as to what had irked him about that instance with his son. After taking a lengthy, uncomfortable pause to ponder his answer, he eventually admitted, "I suppose because I hoped that his pathway towards adulthood would be ..." Interjected Rogan, "Normal?" "Yeah, sure!" responded Peterson. 

During the episode, Rogan didn't challenge Peterson's similarly controversial opinions on other hot topics like COVID-19, climate change, and race, prompting backlash from a variety of experts and activists, including climate crisis scientists. 

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